iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

AirPods 5

Discover the magic of Active Noise cancellation.

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AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Apple iCloud plus

Now with Apple TV and Apple Arcade included.2

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iPhone 17, back exterior, white color, Dual Fusion camera, set against a light blue cloud

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.3

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AirPods Pro 3, wireless headphones, white color, silicone tips

iPad Pro

Advanced AI performance and game-changing capabilities.

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Two iPad Pro devices, front exterior, portrait orientation, black display bezel, display showing multicolored, curved line art, side exterior, thin profile, volume-up button, volume-down button, raised Pro Camera System